Very happy and thankful to the team selecting work for Strategic Directions to see that selected our paper: | Cleopatra Veloutsou
Very happy and thankful to the team selecting work for Strategic Directions to see that selected our paper:
Veloutsou, C. & Ballester, E., 2025, “A Typology of Brand Knowledge Associations Projected in Brand-Generated Signals”, Journal of Product & Brand Management, pre-published, https://bit.ly/4eupSx2
to be shared with an audience of senior managers, and in particular here:
(2025), "Toward increased insights from brand knowledge associations: Exploiting the impact of brand generated signals", Strategic Direction, Vol. ahead-of-print No. ahead-of-print. https://bit.ly/40tw1WB
I hope that these senior managers will find it useful :)
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